PROCESS HIGHLIGHTS
Design challenge and responsibilities overview
Challenge
Designing a digital banking app for teens is achallenging task that requires balancingsimplicity with engagement. The app mustsimplify fnancial concepts.
Opportunity
The ability to create a platform that will assist in developing financial habits from a young age can help youth improve their financial management in the future.
BACKGROUND
Our Vision
Our vision is to create an application that empowers youth and young adults to take control of their financial future from an early age. We strive to make financial education accessible in an engaging, interactive, and intuitive way, turning money management into an exciting, rather than intimidating, topic. The app will inspire a passion for learning and mastering the world of finance while maintaining an appealing design that encourages engagement. This way, teenagers will feel that they are not just learning about money but actively building their future in a smart and responsible manner.
The Process
1
Research
Research
Competitor Analysis
2
Synthesis
Persona
User Journey
3
Ideation
Developing a Solution
Low Fidelity
High Fidelity
4
Final Designs
Design System
UI for Launch
RESEARCH
Initial Problem Discovery
Youth and young adults today lack clear and accessible financial tools to understand and manage their money responsibly. In an era where they are constantly exposed to advertising and a culture of instant consumption, it is challenging for them to develop saving habits and avoid unnecessary expenses.
They struggle to grasp the importance of long-term savings and tend to focus mainly on immediate spending, which can lead to a loss of financial control. Additionally, complex financial information is often not accessible or easy to understand for them, and existing financial apps do not always communicate in their language or offer engaging and useful experiences.This issue prevents them from developing healthy financial habits, which could significantly impact their financial future.
RESEARCH
Desk Research
The financial behavior of teenagers and young adults today faces unique challenges, stemming from a lack of structured financial education, constant exposure to advertisements, and a culture of instant consumption.
Users with Intuitive Bank App
Simple & user-friendly
Fast & efficient
Clear insights & budgeting
Advanced protection features
Users Without Intuitive Bank App
Complex & confusing
Slower & tedious
Harder to track expenses
May have weaker security
57%
of Generation Z do not have enough savings to cover three months of living expenses in case of an emergency.
39%
of students in Israel receive financial management education.
16%
of respondents stated that they have a good understanding of financial matters.
RESEARCH
Competitor Analysis
Although our app is something that hasn’t been done before, we wanted to take a closer look at the companies that have attempted to enhance
RESEARCH
User Surveys
Although our app is something that hasn’t been done before, we wanted to take a closer look at the companies that have attempted to enhance
User Pain Points
And after these surveys, we can conclude that:
24%
of young people struggle to track their monthly expenses and manage a personal budget properly.
38%
of young people struggle to save for things they would like to buy.
32%
rely on financial support from their parents.
SYNTHESIS
User Persona
I wanted to create a user persona to embody the ideal user based on the full research process I conducted, incorporating insights from the problem discovery, user surveys, competitor analysis, and major pain points. By synthesizing the gathered data, my aim is to represent the user's preferences, pain points, and behaviors, allowing for a more focused and effective redesign for our ideal user.
Jonathan Cohen, 17
Jonathan is a teenager who loves computers and development, with a strong passion for technology and coding.He wants to start learning development more seriously, but the things he wants to do require advanced equipment that he doesn't have.
Emotional state during the process
Motivation
Savings
Engagement
SYNTHESIS
User Journey
I created a user journey to map out how Jonathan, our ideal user, would navigate his current situation, aiming to understand the highs and lows of his emotions while trying to meet with new people in person. This comprehensive visualization provides valuable insights into Jackson’s experience, enabling a targeted redesign to optimize user engagement for brands and satisfaction for users.
Jonathan Cohen, 17
Starting
Save some money
Trying
To open saving account in the bank app
Conflicting
Eventually “doesn’t feel right” anymore and wants to start ignoring this issue
Quitting
With this poor experience, he ultimately gives up this idea entirely
IDEATION
Final Design
