


Design challenge and responsibilities overview
PROCESS HIGHLIGHTS
Challenge
Designing a digital banking app for teens is a
challenging task that requires balancing
simplicity with engagement. The app must
simplify fnancial concepts.
The ability to create a platform that will assist in developing financial habits from a young age can help youth improve their financial management in the future.
Opportunity
Our Vision
BACKGROUND
Our vision is to create an application that empowers youth and young adults to take control of their financial future from an early age. We strive to make financial education accessible in an engaging, interactive, and intuitive way, turning money management into an exciting, rather than intimidating, topic.
The app will inspire a passion for learning and mastering the world of finance while maintaining an appealing design that encourages engagement. This way, teenagers will feel that they are not just learning about money but actively building their future in a smart and responsible manner.
The Process
1
Research
Problem Identificatio
Research
Competitor Analysis
2
Synthesis
Persona
User Journey
3
Ideation
Developing a Solution
Low Fidelity
High Fidelity
4
Final Designs
Design System
UI for Launch
Desk Research
RESEARCH
he financial behavior of teenagers and young adults today faces unique challenges, stemming from a lack of structured financial education, constant exposure to advertisements, and a culture of instant consumption.
Users with Intuitive Bank App
Simple & user-friendly
Fast & efficient
Clear insights & budgeting
Advanced protection features
Users Without Intuitive Bank App
Complex & confusing
Slower & tedious
Harder to track expenses
May have weaker security
57%
of Generation Z do not have enough savings to cover three months of living expenses in case of an emergency.
39%
39%
39%
of students in Israel receive financial management education.
of students in Israel receive financial management education.
of students in Israel receive financial management education.
16%
of respondents stated that they have a good understanding of financial matters.
Competitor Analysis
Although our app is something that hasn’t been done before, we wanted to take a closer look at the companies that have attempted to enhance


RESEARCH
User Surveys
RESEARCH
Although our app is something that hasn’t been done before, we wanted to take a closer look at the companies that have attempted to enhance
Although our app is something that hasn’t been done before, we wanted to take a closer look at the companies that have attempted to enhance
Although our app is something that hasn’t been done before, we wanted to take a closer look at the companies that have attempted to enhance



User Persona
SYNTHESIS
I wanted to create a user persona to embody the ideal user based on the full research process I conducted, incorporating insights from the problem discovery, user surveys, competitor analysis, and major pain points. By synthesizing the gathered data, my aim is to represent the user's preferences, pain points, and behaviors, allowing for a more focused and effective redesign for our ideal user.
I wanted to create a user persona to embody the ideal user based on the full research process I conducted, incorporating insights from the problem discovery, user surveys, competitor analysis, and major pain points. By synthesizing the gathered data, my aim is to represent the user's preferences, pain points, and behaviors, allowing for a more focused and effective redesign for our ideal user.
I wanted to create a user persona to embody the ideal user based on the full research process I conducted, incorporating insights from the problem discovery, user surveys, competitor analysis, and major pain points. By synthesizing the gathered data, my aim is to represent the user's preferences, pain points, and behaviors, allowing for a more focused and effective redesign for our ideal user.
Jonathan is a teenager who loves computers and development, with a strong passion for technology and coding.
He wants to start learning development more seriously, but the things he wants to do require advanced equipment that he doesn't have.
Jonathan Cohen, 17
Jonathan Cohen, 17
Jonathan Cohen, 17
Emotional state during the process
Emotional state during the process
Emotional state during the process
Savings
Motivation
Engagement
24%
of young people struggle to track their monthly expenses and manage a personal budget properly.
38%
38%
38%
of young people struggle to save for things they would like to buy.
of young people struggle to save for things they would like to buy.
of young people struggle to save for things they would like to buy.
32%
rely on financial support from their parents.
And after these surveys, we can conclude that:
User Pain Points
To open saving account in the bank app
Eventually “doesn’t feel right” anymore and wants to start ignoring this issue
With this poor experience, he ultimately gives up this idea entirely
Starting
Starting
Trying
Trying
Conflicting
Conflicting
Quitting
Quitting
Scenario: wants to meet new people with similar interests
Jonathan Cohen, 17
Jonathan Cohen, 17
Save some money
I created a user journey to map out how Jonathan, our ideal user, would navigate his current situation, aiming to understand the highs and lows of his emotions while trying to meet with new people in person. This comprehensive visualization provides valuable insights into Jackson’s experience, enabling a targeted redesign to optimize user engagement for brands and satisfaction for users.
I created a user journey to map out how Jonathan, our ideal user, would navigate his current situation, aiming to understand the highs and lows of his emotions while trying to meet with new people in person. This comprehensive visualization provides valuable insights into Jackson’s experience, enabling a targeted redesign to optimize user engagement for brands and satisfaction for users.
I created a user journey to map out how Jonathan, our ideal user, would navigate his current situation, aiming to understand the highs and lows of his emotions while trying to meet with new people in person. This comprehensive visualization provides valuable insights into Jackson’s experience, enabling a targeted redesign to optimize user engagement for brands and satisfaction for users.
User Journey
User Journey
SYNTHESIS
SYNTHESIS
Final Design
IDEATION
Initial Problem Discovery
Initial Problem Discovery
RESEARCH
Youth and young adults today lack clear and accessible financial tools to understand and manage their money responsibly. In an era where they are constantly exposed to advertising and a culture of instant consumption, it is challenging for them to develop saving habits and avoid unnecessary expenses.
Youth and young adults today lack clear and accessible financial tools to understand and manage their money responsibly. In an era where they are constantly exposed to advertising and a culture of instant consumption, it is challenging for them to develop saving habits and avoid unnecessary expenses.
Youth and young adults today lack clear and accessible financial tools to understand and manage their money responsibly. In an era where they are constantly exposed to advertising and a culture of instant consumption, it is challenging for them to develop saving habits and avoid unnecessary expenses.
They struggle to grasp the importance of long-term savings and tend to focus mainly on immediate spending, which can lead to a loss of financial control. Additionally, complex financial information is often not accessible or easy to understand for them, and existing financial apps do not always communicate in their language or offer engaging and useful experiences.
This issue prevents them from developing healthy financial habits, which could significantly impact their financial future.
They struggle to grasp the importance of long-term savings and tend to focus mainly on immediate spending, which can lead to a loss of financial control. Additionally, complex financial information is often not accessible or easy to understand for them, and existing financial apps do not always communicate in their language or offer engaging and useful experiences.
This issue prevents them from developing healthy financial habits, which could significantly impact their financial future.
They struggle to grasp the importance of long-term savings and tend to focus mainly on immediate spending, which can lead to a loss of financial control. Additionally, complex financial information is often not accessible or easy to understand for them, and existing financial apps do not always communicate in their language or offer engaging and useful experiences.
This issue prevents them from developing healthy financial habits, which could significantly impact their financial future.


















To improve the remote learning experience for students with learning disabilities by offering personalized support to enhance focus and engagement.
Scenario: wants to meet new people with similar interests


Anxiety
Motivation
Engagement
Noa, a communication student at Tel Aviv University, struggles with dyslexia and dyscalculia, making reading and assignments challenging. She excels in verbal expression, but extra time from professors doesn't always help.
To develop a flexible and adaptive learning system that empowers students to achieve their goals and dreams. By offering personalized tools and support, the system will address the unique needs of each learner, fostering a more inclusive and effective educational experience. This approach aims to break down barriers created by traditional, rigid educational frameworks, allowing students to thrive at their own pace and according to their own learning style, ensuring that all individuals, regardless of challenges, have the opportunity to succeed.
Decides to find some time to meet new people
Design challenge and responsibilities overview
PROCESS HIGHLIGHTS
Challenge
Designing a digital banking app for teens is a
challenging task that requires balancing
simplicity with engagement. The app must
simplify fnancial concepts.
The ability to create a platform that will assist in developing financial habits from a young age can help youth improve their financial management in the future.
Opportunity
Our Vision
BACKGROUND
Our vision is to create an application that empowers youth and young adults to take control of their financial future from an early age. We strive to make financial education accessible in an engaging, interactive, and intuitive way, turning money management into an exciting, rather than intimidating, topic.
The app will inspire a passion for learning and mastering the world of finance while maintaining an appealing design that encourages engagement. This way, teenagers will feel that they are not just learning about money but actively building their future in a smart and responsible manner.
The Process
1
Research
Problem Identificatio
Research
Competitor Analysis
2
Synthesis
Persona
User Journey
3
Ideation
Developing a Solution
Low Fidelity
High Fidelity
4
Final Designs
Design System
UI for Launch
Desk Research
RESEARCH
he financial behavior of teenagers and young adults today faces unique challenges, stemming from a lack of structured financial education, constant exposure to advertisements, and a culture of instant consumption.
Users with Intuitive Bank App
Simple & user-friendly
Fast & efficient
Clear insights & budgeting
Advanced protection features
Users Without Intuitive Bank App
Complex & confusing
Slower & tedious
Harder to track expenses
May have weaker security
57%
of Generation Z do not have enough savings to cover three months of living expenses in case of an emergency.
39%
39%
39%
of students in Israel receive financial management education.
of students in Israel receive financial management education.
of students in Israel receive financial management education.
16%
of respondents stated that they have a good understanding of financial matters.
Competitor Analysis
Although our app is something that hasn’t been done before, we wanted to take a closer look at the companies that have attempted to enhance


RESEARCH
User Surveys
RESEARCH
Although our app is something that hasn’t been done before, we wanted to take a closer look at the companies that have attempted to enhance
Although our app is something that hasn’t been done before, we wanted to take a closer look at the companies that have attempted to enhance
Although our app is something that hasn’t been done before, we wanted to take a closer look at the companies that have attempted to enhance



User Persona
SYNTHESIS
I wanted to create a user persona to embody the ideal user based on the full research process I conducted, incorporating insights from the problem discovery, user surveys, competitor analysis, and major pain points. By synthesizing the gathered data, my aim is to represent the user's preferences, pain points, and behaviors, allowing for a more focused and effective redesign for our ideal user.
I wanted to create a user persona to embody the ideal user based on the full research process I conducted, incorporating insights from the problem discovery, user surveys, competitor analysis, and major pain points. By synthesizing the gathered data, my aim is to represent the user's preferences, pain points, and behaviors, allowing for a more focused and effective redesign for our ideal user.
I wanted to create a user persona to embody the ideal user based on the full research process I conducted, incorporating insights from the problem discovery, user surveys, competitor analysis, and major pain points. By synthesizing the gathered data, my aim is to represent the user's preferences, pain points, and behaviors, allowing for a more focused and effective redesign for our ideal user.
Jonathan is a teenager who loves computers and development, with a strong passion for technology and coding.
He wants to start learning development more seriously, but the things he wants to do require advanced equipment that he doesn't have.
Jonathan Cohen, 17
Jonathan Cohen, 17
Jonathan Cohen, 17
Emotional state during the process
Emotional state during the process
Emotional state during the process
Savings
Motivation
Engagement
24%
of young people struggle to track their monthly expenses and manage a personal budget properly.
38%
38%
38%
of young people struggle to save for things they would like to buy.
of young people struggle to save for things they would like to buy.
of young people struggle to save for things they would like to buy.
32%
rely on financial support from their parents.
And after these surveys, we can conclude that:
User Pain Points
To open saving account in the bank app
Eventually “doesn’t feel right” anymore and wants to start ignoring this issue
With this poor experience, he ultimately gives up this idea entirely
Starting
Starting
Trying
Trying
Conflicting
Conflicting
Quitting
Quitting
Scenario: wants to meet new people with similar interests
Jonathan Cohen, 17
Jonathan Cohen, 17
Save some money
I created a user journey to map out how Jonathan, our ideal user, would navigate his current situation, aiming to understand the highs and lows of his emotions while trying to meet with new people in person. This comprehensive visualization provides valuable insights into Jackson’s experience, enabling a targeted redesign to optimize user engagement for brands and satisfaction for users.
I created a user journey to map out how Jonathan, our ideal user, would navigate his current situation, aiming to understand the highs and lows of his emotions while trying to meet with new people in person. This comprehensive visualization provides valuable insights into Jackson’s experience, enabling a targeted redesign to optimize user engagement for brands and satisfaction for users.
I created a user journey to map out how Jonathan, our ideal user, would navigate his current situation, aiming to understand the highs and lows of his emotions while trying to meet with new people in person. This comprehensive visualization provides valuable insights into Jackson’s experience, enabling a targeted redesign to optimize user engagement for brands and satisfaction for users.
User Journey
User Journey
SYNTHESIS
SYNTHESIS
Final Design
IDEATION
Initial Problem Discovery
Initial Problem Discovery
RESEARCH
Youth and young adults today lack clear and accessible financial tools to understand and manage their money responsibly. In an era where they are constantly exposed to advertising and a culture of instant consumption, it is challenging for them to develop saving habits and avoid unnecessary expenses.
Youth and young adults today lack clear and accessible financial tools to understand and manage their money responsibly. In an era where they are constantly exposed to advertising and a culture of instant consumption, it is challenging for them to develop saving habits and avoid unnecessary expenses.
Youth and young adults today lack clear and accessible financial tools to understand and manage their money responsibly. In an era where they are constantly exposed to advertising and a culture of instant consumption, it is challenging for them to develop saving habits and avoid unnecessary expenses.
They struggle to grasp the importance of long-term savings and tend to focus mainly on immediate spending, which can lead to a loss of financial control. Additionally, complex financial information is often not accessible or easy to understand for them, and existing financial apps do not always communicate in their language or offer engaging and useful experiences.
This issue prevents them from developing healthy financial habits, which could significantly impact their financial future.
They struggle to grasp the importance of long-term savings and tend to focus mainly on immediate spending, which can lead to a loss of financial control. Additionally, complex financial information is often not accessible or easy to understand for them, and existing financial apps do not always communicate in their language or offer engaging and useful experiences.
This issue prevents them from developing healthy financial habits, which could significantly impact their financial future.
They struggle to grasp the importance of long-term savings and tend to focus mainly on immediate spending, which can lead to a loss of financial control. Additionally, complex financial information is often not accessible or easy to understand for them, and existing financial apps do not always communicate in their language or offer engaging and useful experiences.
This issue prevents them from developing healthy financial habits, which could significantly impact their financial future.


















To improve the remote learning experience for students with learning disabilities by offering personalized support to enhance focus and engagement.
Scenario: wants to meet new people with similar interests


Anxiety
Motivation
Engagement
Noa, a communication student at Tel Aviv University, struggles with dyslexia and dyscalculia, making reading and assignments challenging. She excels in verbal expression, but extra time from professors doesn't always help.
To develop a flexible and adaptive learning system that empowers students to achieve their goals and dreams. By offering personalized tools and support, the system will address the unique needs of each learner, fostering a more inclusive and effective educational experience. This approach aims to break down barriers created by traditional, rigid educational frameworks, allowing students to thrive at their own pace and according to their own learning style, ensuring that all individuals, regardless of challenges, have the opportunity to succeed.
Decides to find some time to meet new people