Banking app
CashUp
A smart financial app designed to help teenagers build strong money management skills from a young age, through an intuitive and engaging learning experience.
Problem to Potential
Problem
Teens struggle to manage money and build healthy habits.
Opportunity
With the right tools, they can learn early and take control of their finances.
My Design Process
Research
- Identifying Problems
- Competitor Analysis
- User Surveys
Synthesis
- Persona
- User Story
- User Flow
Ideation
- Developing a Solution
- Low Fidelity
Final Designs
- Final Design
- Usability Testing
Research
We explored teens' financial behaviors to understand the challenges they face in managing money. The research revealed knowledge gaps, emotional barriers, and the need for accessible financial tools.
Financially aware teens
- Track their spending
- Save for long-term goals
- Use budgeting tools
- Feel in control of their money
Financially unaware teens
- Spend impulsively
- Struggle to save
- Lack financial knowledge
- Feel anxious about money
57%
Gen Z lack savings for emergency expenses
40%
of students in Israel receive financial management education
16%
of respondents say they understand financial matters well
Competitor Analysis
A fully digital bank offering a modern, mobile-first banking experience with no account fees and 24/6 support.
Pros
- Fully mobile-based
- No account management fees
- Clear, modern interface
- Strong marketing toward young adults
Cons
- Not tailored for teens
- Doesn't educate
- Lacks habit-building tools
- Assumes prior knowledge
A personalized AI-powered digital bank focused on smart money management and investment insights.
Pros
- Personalized financial tools
- Strong AI-based recommendations
- All-in-one banking experience
- Clean and intuitive design
Cons
- Aimed at adults only
- Focused on investments
- Requires salary deposit
- No beginner support
Persona
Jonathan Cohen, 17
Jonathan is a teenager who loves computers and development, with a strong passion for technology and coding.
He wants to start learning development more seriously, but the things he wants to do require advanced equipment, which is very expensive. His goal is to save enough money to buy a better computer.
Motivations
- To save up for a better computer
- To manage his money independently
- To stay motivated toward a clear goal
Fears
- Not reaching his savings goal
- Feeling lost in financial terms
- Not knowing when or if he'll reach his goal
User Story
I want to track how close I am to buying my new computer, so that I stay motivated and don't lose focus.
I want to see how much I've spent this month, so that I can avoid wasting money on things I don't need.
I want to get saving tips that match my goal, so that I can reach it faster and smarter.
Final Design
The Result
CashUp helps teens visualize their goals and understand their spending through a friendly, gamified interface — turning saving into something motivating instead of confusing.
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