Real world project (UX only)
Netivey Israel
Netivey Israel is a national infrastructure company responsible for planning, developing, and maintaining Israel's road network.
Problem to Potential
Problem
A confusing, complex form with unclear terms and too many options.
Opportunity
Guide users clearly so inquiries reach the right department without mistakes.
My Approach
Their public inquiry form was complex and often led users to submit inaccurate or misdirected requests.
I was tasked with redesigning the form to improve clarity and guidance, ensuring each submission reaches the correct department without confusion or unnecessary back-and-forth.
One of the biggest challenges was simplifying a complex public inquiry form with multiple categories, conditions, and technical terminology. Users often misunderstood the fields, selected the wrong department, or abandoned the form entirely. The goal was to redesign the experience for clarity and guidance — not to make it easier, but to make it more precise, structured, and mistake-proof.
To improve a complex, multi-path public form, I focused on structure, clarity, and smart guidance. The original form was not intuitive — users were often unsure how to proceed or where their request would end up. My goal was to redesign the experience to feel structured and guided, helping users complete it correctly, without guessing.
Final Design
The Result
The new form helped users navigate more confidently and avoid misdirected requests. Field labels were clearer, guidance was built-in, and users were more likely to complete the form correctly. This led to fewer support follow-ups and faster handling of public inquiries.
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