Adi KribusAdi KribusUX/UI Designer

Real world project (UX only)

Pelephone

Pelephone is one of Israel's largest and most established telecom companies, serving millions of customers nationwide.

Pelephone

Problem to Potential

Problem

Technicians used paper forms — slow, error-prone, and hard to manage.

Opportunity

Digitize the form to make it faster, clearer, and easier to use in the field.

My Approach

Field technicians responsible for antenna maintenance used a handwritten form — an outdated method that caused delays, mistakes, and poor accessibility on site.

I was tasked with creating the first digital version of the form, designed to be clear, responsive, and simple enough for on-site technicians to complete quickly and accurately.

One of the biggest challenges was designing for a user group not accustomed to digital tools. The technicians had used pen and paper for years, and many were less familiar with new technologies. We anticipated resistance to change and knew the interface had to feel intuitive, fast, and familiar — almost like the paper form they knew, but enhanced with clarity, efficiency, and smart validation.

To address the needs of field technicians unfamiliar with digital tools, I focused on creating an interface that feels simple, familiar, and friction-free. I treated the original paper form as a blueprint, carefully mapping its structure and identifying areas where the digital version could improve clarity and speed without overwhelming the user. The goal was to strike a balance between functionality, efficiency, and ease of use in real-world field conditions.

Keep the layout linear and easy to follow
Use large, readable form fields
Minimize the number of clicks or screens
Maintain visual similarity to the original paper form
Add real-time validation and smart defaults where possible
Ensure full mobile responsiveness

Final Design

The Result

Technicians were able to complete the new digital form faster, with fewer errors. The structure felt familiar, like the paper version — but cleaner, clearer, and more efficient. This improved documentation quality and saved valuable time on-site.

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