Adi Kribus

UX/UI Designer

Adi Kribus

UX/UI Designer

Adi Kribus

UX/UI Designer

Design challenge and responsibilities overview

PROCESS HIGHLIGHTS

Challenge

The fashion industry is one of the most polluting industries in the world, accounting for 10% of global greenhouse gas emissions and consuming 93 billion cubic meters of water annually.

With growing awareness of sustainable consumption and the need for financial savings, more people are looking for a convenient, safe, and fast way to buy and sell second-hand clothing.

Opportunity

Our Vision

BACKGROUND

We aim to create a leading platform for buying and selling second-hand clothing, making the experience easy, safe, and rewarding for everyone.

Our system will provide an intuitive and user-friendly experience, enabling anyone to buy and sell clothes effortlessly. We will establish a trusted marketplace where buyers can be confident in the quality of the items, and sellers can enjoy a simple and efficient process.

The Process

1

Research

Identifying Problems

Desk Research

Competitor Analysis

User Surveys

2

Synthesis

Persona

User Journey

3

Ideation

Developing a Solution

Low Fidelity

High Fidelity

4

Final Designs

Design System

UI for Launch

Desk Research

RESEARCH

I focused on studies from the COVID-19 pandemic, which highlighted challenges in remote learning. Students with learning disabilities faced unique difficulties, including lower performance and learning struggles.

People who buys second-hand clothes

Save money, lower prices

Eco-friendly, reduces waste

Find rare & vintage pieces

Often better-made, durable

People who dose not buy second-hand clothes

Spend more on new items

Higher environmental impact

Wear common fast-fashion

May buy lower-quality items

21%

of the Israeli public has purchased clothing from a second-hand store

79%

79%

79%

of the previous use of the clothing by someone else.

of the previous use of the clothing by someone else.

of the previous use of the clothing by someone else.

33%

stated that the absence of a second-hand store near their place of residence was a barrier.

Competitor Analysis

Although our app is something that hasn’t been done before, we wanted to take a closer look at the companies that have attempted to enhance their in-person shopping experience

RESEARCH

User Surveys

RESEARCH

User Persona

SYNTHESIS

I wanted to create a user persona to embody the ideal Visavis user based on the full research process I conducted, incorporating insights from the problem discovery, user surveys, competitor analysis, and major pain points. By synthesizing the gathered data, my aim is to represent the user's preferences, pain points, and behaviors, allowing for a more focused and effective redesign for our ideal user.

I wanted to create a user persona to embody the ideal Visavis user based on the full research process I conducted, incorporating insights from the problem discovery, user surveys, competitor analysis, and major pain points. By synthesizing the gathered data, my aim is to represent the user's preferences, pain points, and behaviors, allowing for a more focused and effective redesign for our ideal user.

I wanted to create a user persona to embody the ideal Visavis user based on the full research process I conducted, incorporating insights from the problem discovery, user surveys, competitor analysis, and major pain points. By synthesizing the gathered data, my aim is to represent the user's preferences, pain points, and behaviors, allowing for a more focused and effective redesign for our ideal user.

Mai is a fashion enthusiast with a strong environmental awareness, looking for an alternative to buying new clothes. However, she struggles to find second-hand clothing in accessible places. She loves dressing in style.

In the past, she tried selling clothes online but found the process cumbersome and exhausting.

Mai Rosen, 27

Mai Rosen, 27

Mai Rosen, 27

Emotional state during the process

Emotional state during the process

Emotional state during the process

Sustainability

Unique Style

Convenience

93%

of participants identified lack of social interaction as a major issue in remote learning.

73%

73%

73%

mentioned difficulty engaging in lessons as a significant challenge in remote learning.

mentioned difficulty engaging in lessons as a significant challenge in remote learning.

mentioned difficulty engaging in lessons as a significant challenge in remote learning.

67%

highlighted the need for software that uses minimal bandwidth to ensure equal access for all students.

And after these surveys, we can conclude that:

User Pain Points

gose and search it up online

Eventually “doesn’t feel right” anymore

With this poor experience, he ultimately gives up this idea entirely

Starting

Starting

Trying

Trying

Conflicting

Conflicting

Quitting

Quitting

Scenario: wants to buy second-hand clothes online

Mai Rosen

Mai Rosen

Decides to find some new second-hand clothes online

I created a user journey to map out how Mai, our ideal user, would navigate his current situation, aiming to understand the highs and lows of his emotions while trying to meet with new people in person. This comprehensive visualization provides valuable insights into Jackson’s experience, enabling a targeted redesign to optimize user engagement for brands and satisfaction for users.

I created a user journey to map out how Mai, our ideal user, would navigate his current situation, aiming to understand the highs and lows of his emotions while trying to meet with new people in person. This comprehensive visualization provides valuable insights into Jackson’s experience, enabling a targeted redesign to optimize user engagement for brands and satisfaction for users.

I created a user journey to map out how Mai, our ideal user, would navigate his current situation, aiming to understand the highs and lows of his emotions while trying to meet with new people in person. This comprehensive visualization provides valuable insights into Jackson’s experience, enabling a targeted redesign to optimize user engagement for brands and satisfaction for users.

User Journey

User Journey

SYNTHESIS

SYNTHESIS


Final Design

IDEATION

Following the User Flows, I delved into researching mobile apps and websites renowned for their exceptional user experience and user interface design. This research served as a valuable resource for my ideation process, as it enabled me to generate ideas based on designs that have successfully delighted users. Additionally, it helped me identify essential elements that should be included in the app, as well as discern what features may be unnecessary.

Following the User Flows, I delved into researching mobile apps and websites renowned for their exceptional user experience and user interface design. This research served as a valuable resource for my ideation process, as it enabled me to generate ideas based on designs that have successfully delighted users. Additionally, it helped me identify essential elements that should be included in the app, as well as discern what features may be unnecessary.

Initial Problem Discovery

Initial Problem Discovery

RESEARCH

The second-hand clothing market is growing rapidly, but several key barriers make the buying and selling experience challenging. Buyers often lack trust in the quality of items, while sellers fear fraud and scams. Pricing is unclear due to the absence of a standardized method for determining fair value. Physical accessibility is also limited, as second-hand stores are rare in many cities and not conveniently located in central areas such as malls. Additionally, the lack of a well-structured digital platform makes it difficult to find an organized and seamless online shopping experience. Our platform is designed to address these challenges and create a more trustworthy, efficient, and user-friendly marketplace.

The second-hand clothing market is growing rapidly, but several key barriers make the buying and selling experience challenging. Buyers often lack trust in the quality of items, while sellers fear fraud and scams. Pricing is unclear due to the absence of a standardized method for determining fair value. Physical accessibility is also limited, as second-hand stores are rare in many cities and not conveniently located in central areas such as malls. Additionally, the lack of a well-structured digital platform makes it difficult to find an organized and seamless online shopping experience. Our platform is designed to address these challenges and create a more trustworthy, efficient, and user-friendly marketplace.

The second-hand clothing market is growing rapidly, but several key barriers make the buying and selling experience challenging. Buyers often lack trust in the quality of items, while sellers fear fraud and scams. Pricing is unclear due to the absence of a standardized method for determining fair value. Physical accessibility is also limited, as second-hand stores are rare in many cities and not conveniently located in central areas such as malls. Additionally, the lack of a well-structured digital platform makes it difficult to find an organized and seamless online shopping experience. Our platform is designed to address these challenges and create a more trustworthy, efficient, and user-friendly marketplace.


To improve the remote learning experience for students with learning disabilities by offering personalized support to enhance focus and engagement.

Scenario: wants to meet new people with similar interests

Anxiety

Motivation

Engagement

Noa, a communication student at Tel Aviv University, struggles with dyslexia and dyscalculia, making reading and assignments challenging. She excels in verbal expression, but extra time from professors doesn't always help.

To develop a flexible and adaptive learning system that empowers students to achieve their goals and dreams. By offering personalized tools and support, the system will address the unique needs of each learner, fostering a more inclusive and effective educational experience. This approach aims to break down barriers created by traditional, rigid educational frameworks, allowing students to thrive at their own pace and according to their own learning style, ensuring that all individuals, regardless of challenges, have the opportunity to succeed.

Decides to find some time to meet new people

Design challenge and responsibilities overview

PROCESS HIGHLIGHTS

Challenge

The fashion industry is one of the most polluting industries in the world, accounting for 10% of global greenhouse gas emissions and consuming 93 billion cubic meters of water annually.

With growing awareness of sustainable consumption and the need for financial savings, more people are looking for a convenient, safe, and fast way to buy and sell second-hand clothing.

Opportunity

Our Vision

BACKGROUND

We aim to create a leading platform for buying and selling second-hand clothing, making the experience easy, safe, and rewarding for everyone.

Our system will provide an intuitive and user-friendly experience, enabling anyone to buy and sell clothes effortlessly. We will establish a trusted marketplace where buyers can be confident in the quality of the items, and sellers can enjoy a simple and efficient process.

The Process

1

Research

Identifying Problems

Desk Research

Competitor Analysis

User Surveys

2

Synthesis

Persona

User Journey

3

Ideation

Developing a Solution

Low Fidelity

High Fidelity

4

Final Designs

Design System

UI for Launch

Desk Research

RESEARCH

I focused on studies from the COVID-19 pandemic, which highlighted challenges in remote learning. Students with learning disabilities faced unique difficulties, including lower performance and learning struggles.

People who buys second-hand clothes

Save money, lower prices

Eco-friendly, reduces waste

Find rare & vintage pieces

Often better-made, durable

People who dose not buy second-hand clothes

Spend more on new items

Higher environmental impact

Wear common fast-fashion

May buy lower-quality items

21%

of the Israeli public has purchased clothing from a second-hand store

79%

79%

79%

of the previous use of the clothing by someone else.

of the previous use of the clothing by someone else.

of the previous use of the clothing by someone else.

33%

stated that the absence of a second-hand store near their place of residence was a barrier.

Competitor Analysis

Although our app is something that hasn’t been done before, we wanted to take a closer look at the companies that have attempted to enhance their in-person shopping experience

RESEARCH

User Surveys

RESEARCH

User Persona

SYNTHESIS

I wanted to create a user persona to embody the ideal Visavis user based on the full research process I conducted, incorporating insights from the problem discovery, user surveys, competitor analysis, and major pain points. By synthesizing the gathered data, my aim is to represent the user's preferences, pain points, and behaviors, allowing for a more focused and effective redesign for our ideal user.

I wanted to create a user persona to embody the ideal Visavis user based on the full research process I conducted, incorporating insights from the problem discovery, user surveys, competitor analysis, and major pain points. By synthesizing the gathered data, my aim is to represent the user's preferences, pain points, and behaviors, allowing for a more focused and effective redesign for our ideal user.

I wanted to create a user persona to embody the ideal Visavis user based on the full research process I conducted, incorporating insights from the problem discovery, user surveys, competitor analysis, and major pain points. By synthesizing the gathered data, my aim is to represent the user's preferences, pain points, and behaviors, allowing for a more focused and effective redesign for our ideal user.

Mai is a fashion enthusiast with a strong environmental awareness, looking for an alternative to buying new clothes. However, she struggles to find second-hand clothing in accessible places. She loves dressing in style.

In the past, she tried selling clothes online but found the process cumbersome and exhausting.

Mai Rosen, 27

Mai Rosen, 27

Mai Rosen, 27

Emotional state during the process

Emotional state during the process

Emotional state during the process

Sustainability

Unique Style

Convenience

93%

of participants identified lack of social interaction as a major issue in remote learning.

73%

73%

73%

mentioned difficulty engaging in lessons as a significant challenge in remote learning.

mentioned difficulty engaging in lessons as a significant challenge in remote learning.

mentioned difficulty engaging in lessons as a significant challenge in remote learning.

67%

highlighted the need for software that uses minimal bandwidth to ensure equal access for all students.

And after these surveys, we can conclude that:

User Pain Points

gose and search it up online

Eventually “doesn’t feel right” anymore

With this poor experience, he ultimately gives up this idea entirely

Starting

Starting

Trying

Trying

Conflicting

Conflicting

Quitting

Quitting

Scenario: wants to buy second-hand clothes online

Mai Rosen

Mai Rosen

Decides to find some new second-hand clothes online

I created a user journey to map out how Mai, our ideal user, would navigate his current situation, aiming to understand the highs and lows of his emotions while trying to meet with new people in person. This comprehensive visualization provides valuable insights into Jackson’s experience, enabling a targeted redesign to optimize user engagement for brands and satisfaction for users.

I created a user journey to map out how Mai, our ideal user, would navigate his current situation, aiming to understand the highs and lows of his emotions while trying to meet with new people in person. This comprehensive visualization provides valuable insights into Jackson’s experience, enabling a targeted redesign to optimize user engagement for brands and satisfaction for users.

I created a user journey to map out how Mai, our ideal user, would navigate his current situation, aiming to understand the highs and lows of his emotions while trying to meet with new people in person. This comprehensive visualization provides valuable insights into Jackson’s experience, enabling a targeted redesign to optimize user engagement for brands and satisfaction for users.

User Journey

User Journey

SYNTHESIS

SYNTHESIS


Final Design

IDEATION

Following the User Flows, I delved into researching mobile apps and websites renowned for their exceptional user experience and user interface design. This research served as a valuable resource for my ideation process, as it enabled me to generate ideas based on designs that have successfully delighted users. Additionally, it helped me identify essential elements that should be included in the app, as well as discern what features may be unnecessary.

Following the User Flows, I delved into researching mobile apps and websites renowned for their exceptional user experience and user interface design. This research served as a valuable resource for my ideation process, as it enabled me to generate ideas based on designs that have successfully delighted users. Additionally, it helped me identify essential elements that should be included in the app, as well as discern what features may be unnecessary.

Initial Problem Discovery

Initial Problem Discovery

RESEARCH

The second-hand clothing market is growing rapidly, but several key barriers make the buying and selling experience challenging. Buyers often lack trust in the quality of items, while sellers fear fraud and scams. Pricing is unclear due to the absence of a standardized method for determining fair value. Physical accessibility is also limited, as second-hand stores are rare in many cities and not conveniently located in central areas such as malls. Additionally, the lack of a well-structured digital platform makes it difficult to find an organized and seamless online shopping experience. Our platform is designed to address these challenges and create a more trustworthy, efficient, and user-friendly marketplace.

The second-hand clothing market is growing rapidly, but several key barriers make the buying and selling experience challenging. Buyers often lack trust in the quality of items, while sellers fear fraud and scams. Pricing is unclear due to the absence of a standardized method for determining fair value. Physical accessibility is also limited, as second-hand stores are rare in many cities and not conveniently located in central areas such as malls. Additionally, the lack of a well-structured digital platform makes it difficult to find an organized and seamless online shopping experience. Our platform is designed to address these challenges and create a more trustworthy, efficient, and user-friendly marketplace.

The second-hand clothing market is growing rapidly, but several key barriers make the buying and selling experience challenging. Buyers often lack trust in the quality of items, while sellers fear fraud and scams. Pricing is unclear due to the absence of a standardized method for determining fair value. Physical accessibility is also limited, as second-hand stores are rare in many cities and not conveniently located in central areas such as malls. Additionally, the lack of a well-structured digital platform makes it difficult to find an organized and seamless online shopping experience. Our platform is designed to address these challenges and create a more trustworthy, efficient, and user-friendly marketplace.


To improve the remote learning experience for students with learning disabilities by offering personalized support to enhance focus and engagement.

Scenario: wants to meet new people with similar interests

Anxiety

Motivation

Engagement

Noa, a communication student at Tel Aviv University, struggles with dyslexia and dyscalculia, making reading and assignments challenging. She excels in verbal expression, but extra time from professors doesn't always help.

To develop a flexible and adaptive learning system that empowers students to achieve their goals and dreams. By offering personalized tools and support, the system will address the unique needs of each learner, fostering a more inclusive and effective educational experience. This approach aims to break down barriers created by traditional, rigid educational frameworks, allowing students to thrive at their own pace and according to their own learning style, ensuring that all individuals, regardless of challenges, have the opportunity to succeed.

Decides to find some time to meet new people