PROCESS HIGHLIGHTS
Design challenge and responsibilities overview
Challenge
The fashion industry is one of the most polluting industries in the world, accounting for 10% of global greenhouse gas emissions and consuming 93 billion cubic meters of water annually.
Opportunity
With growing awareness of sustainable consumption and the need for financial savings, more people are looking for a convenient, safe, and fast way to buy and sell second-hand clothing.
BACKGROUND
Our Vision
We aim to create a leading platform for buying and selling second-hand clothing, making the experience easy, safe, and rewarding for everyone.Our system will provide an intuitive and user-friendly experience, enabling anyone to buy and sell clothes effortlessly. We will establish a trusted marketplace where buyers can be confident in the quality of the items, and sellers can enjoy a simple and efficient process.
The Process
1
Research
Identifying Problems
Desk Research
Competitor Analysis
User Surveys
2
Synthesis
Persona
User Journey
3
Ideation
Developing a Solution
Low Fidelity
High Fidelity
4
Final Designs
Design System
UI for Launch
RESEARCH
Initial Problem Discovery
The second-hand clothing market is growing rapidly, but several key barriers make the buying and selling experience challenging. Buyers often lack trust in the quality of items, while sellers fear fraud and scams. Pricing is unclear due to the absence of a standardized method for determining fair value. Physical accessibility is also limited, as second-hand stores are rare in many cities and not conveniently located in central areas such as malls. Additionally, the lack of a well-structured digital platform makes it difficult to find an organized and seamless online shopping experience. Our platform is designed to address these challenges and create a more trustworthy, efficient, and user-friendly marketplace.
RESEARCH
Desk Research
I focused on studies from the COVID-19 pandemic, which highlighted challenges in remote learning. Students with learning disabilities faced unique difficulties, including lower performance and learning struggles.
People who buys second-hand clothes
Save money, lower prices
Eco-friendly, reduces waste
Find rare & vintage pieces
Often better-made, durable
People who dose not buy second-hand clothes
Spend more on new items
Higher environmental impact
Wear common fast-fashion
May buy lower-quality items
21%
of the Israeli public has purchased clothing from a second-hand store
79%
of the previous use of the clothing by someone else.
33%
stated that the absence of a second-hand store near their place of residence was a barrier.
RESEARCH
Competitor Analysis
Although our app is something that hasn’t been done before, we wanted to take a closer look at the companies that have attempted to enhance their in-person shopping experience
RESEARCH
User Surveys
User Pain Points
And after these surveys, we can conclude that:
93%
of participants identified lack of social interaction as a major issue in remote learning.
73%
mentioned difficulty engaging in lessons as a significant challenge in remote learning.
67%
highlighted the need for software that uses minimal bandwidth to ensure equal access for all students.
SYNTHESIS
User Persona
I wanted to create a user persona to embody the ideal Visavis user based on the full research process I conducted, incorporating insights from the problem discovery, user surveys, competitor analysis, and major pain points. By synthesizing the gathered data, my aim is to represent the user's preferences, pain points, and behaviors, allowing for a more focused and effective redesign for our ideal user.
Mai Rosen, 27
Mai is a fashion enthusiast with a strong environmental awareness, looking for an alternative to buying new clothes. However, she struggles to find second-hand clothing in accessible places. She loves dressing in style.In the past, she tried selling clothes online but found the process cumbersome and exhausting.
Emotional state during the process
Unique Style
Sustainability
Convenience
SYNTHESIS
User Journey
I created a user journey to map out how Mai, our ideal user, would navigate his current situation, aiming to understand the highs and lows of his emotions while trying to meet with new people in person. This comprehensive visualization provides valuable insights into Jackson’s experience, enabling a targeted redesign to optimize user engagement for brands and satisfaction for users.
Mai Rosen
Starting
Decides to find some new second-hand clothes online
Trying
gose and search it up online
Conflicting
Eventually “doesn’t feel right” anymore
Quitting
With this poor experience, he ultimately gives up this idea entirely
IDEATION
Final Design
Following the User Flows, I delved into researching mobile apps and websites renowned for their exceptional user experience and user interface design. This research served as a valuable resource for my ideation process, as it enabled me to generate ideas based on designs that have successfully delighted users. Additionally, it helped me identify essential elements that should be included in the app, as well as discern what features may be unnecessary.
