Second-hand clothes
ReWear
A simple, trusted platform for buying and selling second-hand clothes, designed to make the process intuitive, safe, and enjoyable for everyone.
Problem to Potential
Problem
Fashion is a major source of pollution and waste.
Opportunity
More people now seek easy and safe ways to trade second-hand clothes, driven by sustainability and saving.
My Design Process
Research
- Identifying Problems
- Competitor Analysis
- User Surveys
Synthesis
- Persona
- User Story
- User Flow
Ideation
- Developing a Solution
- Low Fidelity
Final Designs
- Final Design
- Usability Testing
Research
I focused on understanding the barriers in second-hand clothing adoption, aiming to explore why many still avoid it despite its environmental and financial benefits. The research examined user behaviors, pain points, and market gaps to identify opportunities for a smoother and more trusted experience.
Buy secondhand
- Save money, lower prices
- Eco-friendly, reduces waste
- Find rare & vintage pieces
- Often better-made, durable
Don't buy secondhand
- Spend more on new items
- Higher environmental impact
- Wear common fast-fashion
- May buy lower-quality items
21%
of Israelis have purchased clothing from a second-hand store
79%
cite discomfort with the previous use of the clothing by someone else
33%
said lack of nearby second-hand stores was a barrier
Competitor Analysis
A vintage-style second-hand boutique for women, featuring curated designer pieces in a nostalgic and stylish shopping experience.
Pros
- Unique vintage and designer pieces
- Stylish and feminine branding
- Curated catalog for women
- Easy to use
Cons
- Higher prices
- Smaller target audience
- Not focused on affordability
- No mobile app
An online second-hand store offering great-condition clothes at very low prices, promoting recycling and sustainable shopping.
Pros
- Very low prices
- Good condition clothing
- Eco-conscious concept
- Accessible online
Cons
- Limited fashion variety
- Less focus on branded items
- Less visual appeal
- Many bugs
Persona
Mai Rosen
Mai is a fashion enthusiast with a strong environmental awareness, looking for an alternative to buying new clothes. However, she struggles to find second-hand clothing in accessible places. She loves dressing in style.
In the past, she tried selling clothes online but found the process cumbersome and exhausting.
Motivations
- To reduce fashion waste
- Express her unique style
- Find affordable, stylish clothing
Fears
- Poor clothing quality
- Hard to find trusted sellers
- Time-consuming process
User Story
I want to search for items by uploading a photo, so that I can quickly find similar second-hand clothes I saw and liked.
I want to see clear photos and condition ratings of sellers, so that I can trust the quality before buying.
I want to easily upload clothes for sale, so that I won't feel overwhelmed by the process like I did before.
Final Design
The Result
ReWear makes buying and selling second-hand clothing feel trustworthy and easy — from visual search to condition ratings — turning sustainable fashion into the simple choice.
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