ReWear
simple, trusted platform for buying and selling second-hand clothes, designed to make the process intuitive, safe, and enjoyable for everyone
My Design Process
Research
Identifying Problems
Research
Competitor Analysis
Synthesis
Persona
User Story
Ideation
Developing a Solution
Low Fidelity
Final Designs
Final Design
Adi Kribus
UX/UI Designer
Problem to Potential
Problem
Fashion is a major source of pollution and waste.
Opportunity
More people now seek easy and safe ways to trade second-hand clothes, driven by sustainability and saving.
Research
I focused on understanding the barriers in second-hand clothing adoption, aiming to explore why many still avoid it despite its environmental and financial benefits. The research examined user behaviors, pain points, and market gaps to identify opportunities for a smoother and more trusted experience.
Buy Secondhand
Save money, lower prices
Eco-friendly, reduces waste
Find rare & vintage pieces
Often better-made, durable
Don't Buy Secondhand
Spend more on new items
Higher environmental impact
Wear common fast-fashion
May buy lower-quality items
21%
of Israelis has purchased clothing from a second-hand store
79%
of the previous use of the clothing by someone else.
33%
said lack of nearby second-hand stores was a barrier
Competitor Analysis
A vintage-style second-hand boutique for women, featuring curated designer pieces in a nostalgic and stylish shopping experience
Pros
Unique vintage and designer pieces
Stylish and feminine branding
Curated catalog for women
Easy to use
Cons
Higher prices
Smaller target audience
Not focused on affordability
no mobile app
An online second-hand store offering great-condition clothes at very low prices, promoting recycling and sustainable shopping
Pros
Very low prices
Good condition clothing
Eco-conscious concept
Accessible online
Cons
Limited fashion variety
Less focus on branded
less visual appeal
many bugs
A vintage-style second-hand boutique for women, featuring curated designer pieces in a nostalgic and stylish shopping experience
Pros
Unique vintage and designer pieces
Stylish and feminine branding
Curated catalog for women
Easy to use
Cons
Higher prices
Smaller target audience
Not focused on affordability
no mobile app
An online second-hand store offering great-condition clothes at very low prices, promoting recycling and sustainable shopping
Pros
Very low prices
Good condition clothing
Eco-conscious concept
Accessible online
Cons
Limited fashion variety
Less focus on branded
less visual appeal
many bugs
A vintage-style second-hand boutique for women, featuring curated designer pieces in a nostalgic and stylish shopping experience
Pros
Unique vintage and designer pieces
Stylish and feminine branding
Curated catalog for women
Easy to use
Cons
Higher prices
Smaller target audience
Not focused on affordability
no mobile app
An online second-hand store offering great-condition clothes at very low prices, promoting recycling and sustainable shopping
Pros
Very low prices
Good condition clothing
Eco-conscious concept
Accessible online
Cons
Limited fashion variety
Less focus on branded
less visual appeal
many bugs
A vintage-style second-hand boutique for women, featuring curated designer pieces in a nostalgic and stylish shopping experience
Pros
Unique vintage and designer pieces
Stylish and feminine branding
Curated catalog for women
Easy to use
Cons
Higher prices
Smaller target audience
Not focused on affordability
no mobile app
An online second-hand store offering great-condition clothes at very low prices, promoting recycling and sustainable shopping
Pros
Very low prices
Good condition clothing
Eco-conscious concept
Accessible online
Cons
Limited fashion variety
Less focus on branded
less visual appeal
many bugs
Persona
Mai is a fashion enthusiast with a strong environmental awareness, looking for an alternative to buying new clothes. However, she struggles to find second-hand clothing in accessible places. She loves dressing in style.
In the past, she tried selling clothes online but found the process cumbersome and exhausting.
Mai Rosen
Motivations
• To reduce fashion waste
• express her unique style
• find affordable, stylish clothing
Fears
• Poor clothing quality
• Hard to find trusted sellers
• Time-consuming process
Exaintment
Doubt
Motivation
User Story
As Mia…
I want to search for items by uploading a photo
so that I can quickly find similar second-hand clothes I saw and liked
I want to see clear photos and condition ratings of sellers
so that I can trust the quality before buying
I want to easily upload clothes for sale
so that I won’t feel overwhelmed by the process like I did before
Final Design
